Case Studies &
Shopify Teardowns

The method is the product. This page documents how I read a Shopify store — the full 13-area teardown behind every engagement — with an independent methodology demo on a public storefront.

Honest status first: I don’t have client before-and-after case studies yet, and I’d rather tell you that than invent some. What this page gives you instead is the next best thing: the exact teardown methodology I run on every store, shown working on a real public storefront — labelled as a methodology demo, never as client work. Judge the thinking; the results get published here when they’re real.

A full-journey teardown is a structured review of 13 areas of a Shopify store, from the ad click to checkout — every area explicitly labelled as reviewed with findings, reviewed with no meaningful issue, not accessible, or not assessed, so nothing is silently skipped.

The 13 areas: homepage, navigation, collections, product page messaging, product images and video, pricing and offer, reviews and trust, delivery and returns, variants and purchase controls, mobile experience, cart, accessible checkout, and ads-to-landing- page consistency. The full breakdown — what each of the thirteen reviews covers and what good looks like — is published as the 13-area Shopify conversion framework. Most “audits” check three of these and call it a CRO review. The teardown checks all thirteen and says plainly which ones had nothing wrong — because a clean area is also a finding, and it stops you fixing what isn’t broken.

What it is not: not a template checklist, not a screenshot with red arrows and no priorities, and not a promise of lift percentages. It’s a reading of your store the way a buyer experiences it, ranked by what costs you the most.

Independent methodology demo — not a client engagement. This teardown was run on a public US candle storefront, using only what any visitor can see. No private data, no client relationship, no invented outcomes. It follows the same outcome format every case study on this page will use: problem, research, diagnosis, changes, and measured result — with an explicit “not measured” note wherever nothing was measured.

Problem

On the store’s $24 product page, a first-time buyer could see what shipping costs ($7, free over $80 — stated in the announcement bar) but couldn’t tell how long the candle would take to arrive: there was no delivery-time estimate anywhere near Add to Cart. Arrival timing is the question that stops a first order, and the page didn’t answer it.

Research

A 13-area review of the page, using only visitor-visible data. Area status: delivery and returns — reviewed with findings; variants and purchase controls — reviewed with findings; product page messaging — reviewed with findings; reviews and trust — reviewed with no meaningful issue (ratings were present and visible; the gap was guarantee placement, not missing proof); the remaining nine areas — not assessed (single-page demo scope, not a full engagement).

Diagnosis

The store states the cost and skips the timing — and timing is what a first-time buyer is actually weighing. Placement compounds it: no stock indicator and no money-back guarantee appear near the button, the one place the buyer is deciding.

Changes

None implemented. This was an independent demo, not a client engagement — I don’t touch stores I don’t work with.

Measured result

Not measured. With no engagement and no access to the store’s analytics, there is no conversion lift to report — and I won’t invent one. The output of a methodology demo is the ranked finding list above: the thinking you can judge, not a result you can’t verify.

$750, fixed price. The Shopify Conversion Fix Sprint is the teardown plus the fix: the 13-area review, then the highest-impact findings implemented in your store within seven days of kickoff.

• — The teardown: all 13 areas reviewed and ranked — what’s costing you the most, in order.
• — The fixes shipped: the top findings implemented directly in your theme — copy, hierarchy, trust placement, mobile layout.
• — Before-and-after notes: what changed and why, so your team can repeat the pattern.

Want only the diagnosis? The ecommerce UX audit is the teardown as a report — no implementation. Same thirteen areas, same honest labelling.

This page is the proof shelf: the methodology and the demos. The engagements it supports: Shopify CRO consulting is the Conversion Fix Sprint itself — teardown plus implementation, $750, seven days. The ecommerce UX audit is the teardown as a report, no implementation. Ecommerce growth consulting is ongoing ownership of the whole line, ads to repeat purchase. And landing page optimization is the single-page version — the destination your paid traffic hits, rebuilt against your live ads. If the question is “show me how you think,” you’re on the right page.

Book a fit call. Tell me where your store stands — I’ll tell you honestly whether the teardown is the right starting point. If it isn’t, I’ll say so.