MORA is a calming lavender-blueberry drink. Beverage shoppers decide in seconds at the shelf and on socials, so the identity is built to be recognisable at a glance and consistent across packaging, apparel, retail and the feed.
The full presentation follows — the brand board, the drink in lifestyle settings, apparel, the storefront, packaging and social — the way it was designed to be scrolled.
Dream Better. Feel Brighter.
One identity system across packaging, apparel, retail and social — designed by whyitworks. Building a beverage or DTC brand that needs the same calm confidence?
