Saif Ali / JournalIndependent thinking. Practical design.
Ideas on Shopify conversion, the mobile buying journey, and building brands people remember.
Featured storyInside the Luma brand identity by whyitworks — a protein soft serve brand designed to indulge: rounded wordmark, flavour-led colours, packaging, signage and campaigns.
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Field notesMost Shopify traffic is mobile — and most of it leaks on the phone. 9 mobile CRO fixes: sticky buy bar, tap targets, iOS zoom, express checkout.
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Practical guide13 high-impact Shopify CRO fixes from real store reviews: shipping clarity, visible reviews, mobile buy path, cart and checkout.
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