/ Ecommerce Growth Consultant
One person across your whole growth line — Meta ads, landing pages, and your Shopify store — so nothing leaks between them.
An ecommerce growth consultant owns the full journey from first click to repeat purchase: the Meta ads that bring the traffic, the landing pages that receive it, your Shopify product pages, cart, checkout, and the post-purchase touchpoints that bring customers back. I audit and improve that whole line, so your traffic converts and your customers return.
Your growth problem is not a traffic problem
You are already paying for traffic. Ads are running, people are clicking — and somewhere between the click and the order, most of them disappear. Each point in that line leaks a little: the landing page doesn’t match the ad, the product page hides the shipping cost, the cart introduces doubt at exactly the wrong moment.
The real problem is that each point is owned by someone different — or by nobody. Your media buyer stops at the ad. Your developer stops at the theme. Nobody owns the line. Growth stalls not because you need more traffic, but because the traffic you have keeps falling through gaps no one is watching.
Who this is for
- — A US or UK DTC brand in apparel, accessories, or home.
- — You are running paid traffic, Meta ads especially, and getting orders.
- — You want one person who can see the ads, the landing pages, and the store together.
Not a fit: pre-launch stores with no traffic data yet, anyone wanting a full rebrand, and anyone who needs guaranteed growth numbers — I will not promise those. And if your only problem is the store itself, my Shopify CRO consulting page is the sharper fit.
What does an ecommerce growth consultant actually do?
An ecommerce growth consultant owns the full journey from first click to repeat purchase — auditing and improving Meta ads, landing pages, Shopify product pages, cart, checkout, and post-purchase touchpoints so traffic converts and customers come back.
That is different from hiring an agency: one senior operator does the audit and ships the fixes — no account manager relaying messages. Different from a media buyer: the work doesn’t stop at the ad. And different from a CRO consultant: the work doesn’t stop at the store.
What it is not: not ad account management, not a redesign service, and not guaranteed lift percentages.
My method: one growth line, end to end
I treat your whole funnel as one thing: Meta ad → landing page → product page → cart → checkout → post-purchase. Reviewed as one line, because a sharper ad doesn’t help a confusing landing page, and a clean store doesn’t save a weak offer.
That’s only possible because my background covers the line: Meta ads, landing pages, Shopify design and development, ecommerce UX. Most people own one slice — ads or CRO or dev — and the slices don’t talk to each other. You can see the range of that work in my portfolio.
Growth is a connected system
Your funnel is one line: the ad makes a promise, the click carries intent, the landing page receives it, the product page sells it, the offer and trust signals close it, and checkout collects it. Break any link and the whole line leaks.
That is why growth work that only fixes one stage keeps disappointing. A sharper ad pointed at a confusing landing page just buys more expensive bounces. A beautiful store with a weak offer converts a trickle of expensive traffic. A strong offer with no trust near the buy button stalls at the final step. Each stage multiplies the next — so the work has to diagnose the line in order, not the stage someone happens to sell.
Most people own one slice: ads or landing pages or the store. The slices don’t talk to each other — and the gaps between them are where your growth goes. One operator across the whole line is the thesis of this page: the handoffs get owned instead of dropped.
Bottleneck diagnosis: find the one constraint
A line converts at the speed of its tightest constraint. The bottleneck is the single stage costing you the most sales right now — the message mismatch between ad and landing page, the product page that hides shipping, the checkout step where buyers stall. Every engagement starts by finding it, because fixing the bottleneck moves revenue and fixing everything at once hides what worked.
- — Walk the line as a buyer. Ad to checkout, mobile and desktop. I document where buyers hesitate, stall, or drop — with screenshots from your actual pages.
- — Name the constraint. Out of everything found, one stage is the binding constraint: the leak that, fixed, unlocks the most revenue. That is what gets fixed first.
- — Fix in order, verify after. The bottleneck first, then the next. Every change checked after it ships — so you always know what moved the number.
The ranked fix list you approve on day three of the sprint is this diagnosis written down: every finding ordered by expected revenue impact, bottleneck first, so the work starts where the money is.
Where we start: the Shopify Conversion Fix Sprint
$750, fixed price. Seven days, start to finish.
- — Full-journey audit: your store reviewed across 13 areas, from homepage to ad and landing-page consistency — documented, with screenshots.
- — Fix list ranked by impact: every finding ordered by expected revenue impact, not opinion. You see the list before anything changes.
- — Fixes implemented on your store: the highest-impact items shipped directly: announcement bar and offer framing, landing pages, product pages, cart, and trust signals through checkout.
- — Before/after verification: every change checked after it ships.
- — Handoff summary: what changed, why it changed, and what to watch next.
Not included: ad campaign management, full redesign, custom app development.
After the sprint: if you want broader growth work — new landing pages, ongoing reviews across the whole line — we scope it together once the sprint is done. Nothing invented upfront, nothing sold before it earns its place.
How it works
- 1. Audit (days 1–2). I walk the full journey the way a buyer does — ad to checkout, mobile and desktop — and document every leak with screenshots.
- 2. Prioritize (day 3). Fixes ranked by revenue impact. You approve the order before anything is touched.
- 3. Implement (days 4–6). The highest-impact fixes go live — on your store, and where it matters, on the pages your ads land on.
- 4. Verify (day 7). Before/after check on every change, plus a short handoff note so you know exactly what moved and why.
How is this different from a CRO consultant?
A CRO consultant is a specialist in the store: product pages, cart, checkout. That’s the right hire when the ads are working and the store is the bottleneck. An ecommerce growth consultant owns the whole line — ads, landing pages, and store — for a founder who doesn’t want to coordinate three vendors and watch the gaps between them.
If you know the problem is only in the store, the Shopify Conversion Fix Sprint is the sharper starting point. If the question is bigger — who should run our ecommerce growth — you’re reading the right page.
Proof
Honest answer first: I don’t have client before-and-afters to show you yet — and I’d rather tell you that than invent some.
What I can show you is how I audit. In independent store reviews I’ve published, the same leaks keep appearing between the parts: ads whose promises the landing page drops, product pages that hide shipping costs until checkout, reviews nowhere near the buy button, carts and checkout that give hesitant buyers no reason to finish. That is the lens I bring to your whole line — and you can see the builds behind it in my portfolio.
Why work with me instead of an agency
- — One senior operator. I do the audit and I ship the fixes. No account manager, no relay, no overhead baked into the price.
- — One skill set across the line. Meta ads, landing pages, Shopify development and design, ecommerce UX. Agencies split this across people who rarely talk to each other.
- — Fixed price to start. $750, seven days, defined deliverables — and direct access to me throughout.
- — Public background. My work is on this site, my code is on GitHub, and my profile is on LinkedIn. Nothing to hide behind.
Questions founders ask
How is an ecommerce growth consultant different from a CRO consultant?
A CRO consultant specializes in the store — product pages, cart, and checkout. I do that too, but a growth consultant owns the whole line: the ads that bring the traffic, the landing pages that receive it, and the store that converts it. If your only problem is the store, my Shopify CRO consulting page is the sharper fit.
How much does it cost?
Every engagement starts with the Shopify Conversion Fix Sprint: $750, fixed price, seven days. Broader growth work after the sprint — landing-page builds, ongoing full-journey reviews — gets scoped and priced honestly once we’ve worked together, never before.
How long before I see results?
The sprint ships in seven days: the audit, the ranked fixes, the implementation, and the verification. What happens after that depends on your traffic, your offer, and how fast you implement — I won’t promise revenue timelines I can’t control.
Do you run my ad campaigns?
No. I don’t manage ad accounts — what I do is review ad-to-landing-page consistency as part of the full journey, so the traffic you pay for lands somewhere that converts. Your media buyer keeps the account; I make sure the rest of the line doesn’t waste the spend.
What do you need from me to start the sprint?
Shopify collaborator access — I’ll specify the exact permissions before you approve anything. Read-only access to your ad account so I can review the journey from the ad side, and GA4 read access if you have it. Mostly I need your time during the sprint: quick answers to quick questions.
How much traffic do I need before hiring a growth consultant?
Enough to read decisions from. If you cannot tell whether a change moved sales because weeks pass with barely any buyers, the constraint is traffic, not the store — growth work can still find leaks, but you will not be able to measure the fix. Stores with steady ad or organic traffic get the most from this work.
Will you redesign my store?
No redesign. Fixes and builds work inside your existing theme and design language. If a visual change would genuinely move the number, I’ll explain why and get your approval first.
What happens after the sprint — do you offer ongoing work?
You get a handoff summary: what changed, why it changed, and what to watch next. If you want broader growth work afterward — landing pages, ongoing reviews across the whole line — we scope it together. No obligation, no retainer pitch baked in.
What is a bottleneck diagnosis?
The first step of growth work: I walk your whole funnel as a buyer — ad to checkout, mobile and desktop — and find the single constraint costing you the most sales right now. Every engagement starts there, because fixing the bottleneck moves revenue and fixing everything at once hides what worked.
What does an ecommerce growth consultant do for a DTC brand?
An ecommerce growth consultant finds where a DTC brand’s revenue leaks and fixes the highest-impact constraint first. That means reviewing the full customer journey — Meta ads, landing pages, product pages, cart, and checkout — diagnosing the bottleneck, then implementing fixes ranked by conversion impact. It’s diagnosis plus execution across the whole line, not advice confined to one channel.
When should I hire an ecommerce growth consultant instead of an agency?
Hire a growth consultant when your bottleneck is the journey between channels — your ads perform but the landing page drops, or the store converts but paid traffic bounces. Agencies optimize inside one silo; a consultant owns the seams. If you’re early enough that one person can walk your whole funnel as a buyer and fix what matters most, that beats paying three specialists who never talk to each other.
Tell me about your brand
Book a fit call. Tell me about your brand and your traffic — I’ll tell you honestly whether owning the whole line will move the needle for you. If it won’t, I’ll say so.
Prefer to start with the diagnosis? My ecommerce UX audit is a teardown-style review of your store — the itemized report, ranked by impact, before anything changes.
Want the page your ads point to rebuilt to convert? My landing page optimization engagement aligns message, offer, and creative with your paid traffic.
Want to see the full teardown in practice first? My case studies page documents the 13-area review behind every engagement — problem, evidence, impact, fix, priority. The checklist itself is published as the 13-area Shopify conversion framework.
