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RIVORI MATCHA / BRAND IDENTITY

Rivori Matcha: Smooth. Fresh. Uplifting.

A playful matcha lifestyle identity, with a consistent logo and packaging system.

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Rivori Matcha / Brand Identity
Industry
Beverage / Lifestyle
Project direction
Branding / Brand Identity

Rivori Matcha is built around “Smooth. Fresh. Uplifting.” Matcha competes in a crowded wellness-drink space where shelf recognition and social shareability decide first purchases, so the identity is built to be recognisable at a glance and easy to share.

The full presentation follows — logo, packaging, storefront, shipping boxes, the social kit and lifestyle visuals — the way it was designed to be scrolled.

Smooth. Fresh. Uplifting.

One identity system across packaging, storefront, shipping and social — designed by whyitworks. Building a beverage or lifestyle brand that needs the same lift?

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