SpookyBite pairs everyday pizza cravings with a spooky twist. In food branding the identity has to trigger recognition and appetite at a glance — from the pizza box in hand to the storefront to the feed — so the system is built around one memorable ghost mascot and wordmark.
The full presentation follows — the brand system, packaging, storefront, pattern, stickers and social — the way it was designed to be scrolled.
One mascot. Every surface.
One identity system across boxes, cups, storefront and social — designed by whyitworks. Building a food brand that needs the same memorability?
