HABIBI / BRAND IDENTITY

Habibi: Taste the Adventure

A bold fast-food identity built for packaging, campaigns, and instant recognition.

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Habibi / Brand Identity
Year
2025
Industry
Fast Food / Restaurant
Project direction
Branding / Brand Identity

Build a distinctive fast-food identity in a crowded category. Habibi brings a youthful, energetic and premium personality to packaging, uniforms, campaigns and everyday brand touchpoints. A warm, expressive wordmark connects the complete visual system.

The supplied Habibi logo anchors a lively identity of vibrant colour, flowing forms and bold food imagery. Consistent applications across packaging, merchandise and campaigns create a recognisable, memorable brand experience. The full presentation follows, the way it was designed to be scrolled.

Built to stand out.

One identity system across packaging, restaurant walls, merchandise and delivery — designed by whyitworks. Building a food brand that needs the same energy?

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