Build a distinctive fast-food identity in a crowded category. Habibi brings a youthful, energetic and premium personality to packaging, uniforms, campaigns and everyday brand touchpoints. A warm, expressive wordmark connects the complete visual system.
The supplied Habibi logo anchors a lively identity of vibrant colour, flowing forms and bold food imagery. Consistent applications across packaging, merchandise and campaigns create a recognisable, memorable brand experience. The full presentation follows, the way it was designed to be scrolled.



















Built to stand out.
One identity system across packaging, restaurant walls, merchandise and delivery — designed by whyitworks. Building a food brand that needs the same energy?
