The creative
Project context & direction
AI-generated UGC-style video ad in a lifestyle angle, built for Meta creative testing. Context: Meta ad accounts run on a test-and-scale loop — winners get scaled, losers get killed — so every testing round needs fresh angles, and lifestyle/creator formats are the staple DTC brands test with. Problem: real UGC means casting, shooting, and waiting, so brands short on native-looking creative recycle the same ads and let fatigue set in. Role: AI video generation, creative direction, edit, and ad-ready delivery — generated to look and feel like real UGC so it sits natively in the feed. Result: a test-ready lifestyle angle the brand can drop into its testing rotation — realistic UGC-style creative without organizing a shoot.
Campaign performance: not published — this entry demonstrates the creative, not the ad results.
My contribution
AI video generation, creative direction, edit, and ad-ready delivery for Meta.
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