The creative
Project context & direction
AI-generated homeware video ad with styled in-home scenes for a tableware offer. Context: homeware brands sell a feeling — tableware and decor need to be seen styled in a real home setting to trigger purchase intent, and flat product shots undersell them. Problem: styling and shooting tableware in a beautiful home setting means a location, a stylist, and a shoot day, which is slow and expensive when testing multiple looks. Role: AI scene generation, home-styled creative direction, and ad-ready edit — built to look like an in-home styled shoot without organizing one. Result: a test-ready styled-scene angle the brand can rotate alongside UGC and offer-led ads.
Campaign performance: not published — this entry demonstrates the creative, not the ad results.
My contribution
AI scene generation, home-styled creative direction, and ad-ready edit.
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