The creative
Project context & direction
AI-generated sports video ad with on-court padel action and product-focused framing for a sports offer. Context: sports products sell on energy — shoppers buy the movement, the intensity, and the on-court feel, and static packshots cannot show that. Problem: filming real on-court action footage needs athletes, court time, and a camera crew, which is slow and expensive when testing new creative angles. Role: AI video generation, action-led creative direction, and ad-ready edit — built to look like a shot-on-court sports ad without organizing a shoot. Result: a test-ready action angle the brand can rotate alongside UGC and offer-led ads.
Campaign performance: not published — this entry demonstrates the creative, not the ad results.
My contribution
AI video generation, action-led creative direction, and ad-ready edit.
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