The creative
Project context & direction
AI-generated outfit lifestyle video ad with full-look styling and movement, built for Meta ad placements. Context: fashion outfits sell on the whole look — the fit, the styling, the way the pieces move together — and a single packshot cannot carry that story. Problem: filming real lifestyle footage needs a location, a model, styling, and a crew, which is slow and expensive when testing new creative angles. Role: AI video generation, outfit-led creative direction, and ad-ready edit — built to look like a shot lifestyle commercial without organizing a shoot. Result: a test-ready full-look angle the brand can rotate alongside UGC and offer-led ads.
Campaign performance: not published — this entry demonstrates the creative, not the ad results.
My contribution
AI video generation, outfit-led creative direction, and ad-ready edit.
Explore all portfolio work ↗Discuss a creative project ↗
