The creative
Project context & direction
AI-generated apparel video ad with model-worn styling and realistic fabric movement for a clothing offer. Context: apparel sells on how clothes look when worn — fit, drape, and movement are what convince a shopper, and flat lays or packshots do not show that. Problem: booking a model, a location, and a styling day to film product-on-model footage is slow and expensive when testing new drops. Role: AI video generation, model-led creative direction, and ad-ready edit — built to look like an on-model fashion shoot without organizing one. Result: a test-ready model-worn angle the brand can rotate alongside UGC and offer-led ads.
Campaign performance: not published — this entry demonstrates the creative, not the ad results.
My contribution
AI video generation, model-led creative direction, and ad-ready edit.
Explore all portfolio work ↗Discuss a creative project ↗
