The creative
Project context & direction
AI-generated food video ad with appetite appeal and product close-ups, built for Meta ad placements. Context: food and drink offers win or lose on appetite appeal — shoppers buy the texture, the steam, the close-up that makes them hungry, and static packshots cannot trigger that. Problem: filming real food footage needs a shoot day, food styling, and a crew, which is slow and expensive when testing new creative angles. Role: AI video generation, appetite-led creative direction, and ad-ready edit — built to look like a shot food commercial without organizing a shoot. Result: a test-ready appetite angle the brand can rotate alongside UGC and offer-led ads.
Campaign performance: not published — this entry demonstrates the creative, not the ad results.
My contribution
AI video generation, appetite-led creative direction, and ad-ready edit.
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