The creative
Project context & direction
AI-generated handbag video ad with product-led creative for a fashion accessories offer. Context: accessories brands need close-up product creatives that hold attention in the feed — UGC covers storytelling, but it does not always show the product clearly. Problem: shooting real product footage with consistent lighting and styling takes a shoot day, and plain product shots blend into the feed. Role: AI scene generation, product-led creative direction, and ad-ready edit — built to look like a styled product shoot without organizing one. Result: a test-ready product-led angle the brand can rotate alongside lifestyle and offer-led ads.
Campaign performance: not published — this entry demonstrates the creative, not the ad results.
My contribution
AI scene generation, product-led creative direction, and ad-ready edit.
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